“The value of luxury watches performed remarkably well during the global financial crisis – quickly recovering from only minor dips in value. Similarly, luxury watches have continued to appreciate in value throughout the last year despite the global economic downturn.”
The continued scarcity of certain models, coupled with a rise in demand, has driven up the prices of particularly sought-after luxury watches. Luxury brands choose to keep production quantities low to ensure exclusivity of their products. Rolex’s produces 800,000 watches a year whilst Audemars Piguet produce just 40,000 watches annually.
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